View of the reality of marketing management in small and medium-sized businesses in Slovakia
Prezentácia všeobecných názorov na postavenie marketingu v malých a stredných podnikoch. Prieskum umožnil získať poznatky nielen o implementácii marketingu v týchto podnikoch, ale aj vymedziť faktory, ktoré túto implementáciu ovplyvňujú.
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| Format: | Book Chapter |
| Language: | English |
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