Sovremennyj marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Russian |
| Published: |
Moskva
Juniti-Dana
2005
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| Edition: | 11. izd. pererab. i dop. |
| Series: | Zarubežnyj učebnik
|
| Subjects: | |
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MARC
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| 020 | |a 5-238-00888-0 | ||
| 041 | 0 | |a rus | |
| 044 | |a RU | ||
| 245 | 1 | 0 | |a Sovremennyj marketing |c Luis Bun, Devid Kurtc |
| 250 | |a 11. izd. pererab. i dop. | ||
| 264 | 1 | |a Moskva |b Juniti-Dana |c 2005 | |
| 300 | |a 993 s. | ||
| 490 | 1 | |a Zarubežnyj učebnik | |
| 830 | 0 | |a Zarubežnyj učebnik | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a etika |
| 610 | 2 | 0 | |a zodpovednosť |
| 610 | 2 | 0 | |a úspech pracovný |
| 610 | 2 | 0 | |a technológie informačné |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a tvorba cien |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a marketing priamy |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a predajcovia |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Boone, Louis E. | |
| 700 | 1 | |a Kurtz, David L. | |