Marketing ethics cases and readings
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Pearson/Prentice Hall
2006
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| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0067738 | ||
| 005 | 20240315115540.2 | ||
| 020 | |a 0-13-133088-8 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Marketing ethics |b cases and readings |c Patrick E. Murphy, Gene R. Laczniak |
| 264 | 1 | |a Upper Saddle River |b Pearson/Prentice Hall |c 2006 | |
| 300 | |a 172 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a etika |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a etika podnikateľská |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Murphy, Patrick E. | |
| 700 | 1 | |a Laczniak, Gene R. | |