7 principů masového marketingu jak dostat dav na svou stranu
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Czech |
| Published: |
Brno
Computer Press
2008
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| Series: | Praxe manažera
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| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0076372 | ||
| 005 | 20231215114828.7 | ||
| 020 | |a 978-80-251-1911-2 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a 7 principů masového marketingu |b jak dostat dav na svou stranu |c Mark Earls ; překlad: Veronika Klimešová |
| 264 | 1 | |a Brno |b Computer Press |c 2008 | |
| 300 | |a 277 s. | ||
| 490 | 1 | |a Praxe manažera | |
| 830 | 0 | |a Praxe manažera | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a komunikácia masová |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a stratégia marketingová |
| 100 | 1 | |a Earls, Mark | |
| 700 | 1 | |a Klimešová, Veronika | |