Marketing podle cílových skupin
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Czech |
| Published: |
Brno
Computer Press
2007
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| Subjects: | |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0076442 | ||
| 005 | 20240311131257.5 | ||
| 020 | |a 978-80-251-1617-3 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketing podle cílových skupin |c Jochen Kalka, Florian Allgayer ; překlad: Barbora Nosková |
| 264 | 1 | |a Brno |b Computer Press |c 2007 | |
| 300 | |a vii, 270 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a propagácia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a výskum sociologický |
| 100 | 1 | |a Kalka, Jochen | |
| 700 | 1 | |a Allgayer, Florian | |
| 700 | 1 | |a Nosková, Barbora | |