Marketing pro začátečníky
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Brno
Computer Press
2008
|
| Series: | Praxe manažera
|
| Subjects: | |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0076443 | ||
| 005 | 20240311131258.3 | ||
| 020 | |a 978-80-251-1942-6 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketing pro začátečníky |c Miroslav Foret |
| 264 | 1 | |a Brno |b Computer Press |c 2008 | |
| 300 | |a viii, 152 s. |e diagr., sch. | ||
| 490 | 1 | |a Praxe manažera | |
| 830 | 0 | |a Praxe manažera | |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a nástroje marketingové |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a marketing služieb |
| 100 | 1 | |a Foret, Miroslav | |