Strategie firemní komunikace
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Management Press
2008
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| Edition: | 2. rozšíř. vyd. |
| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0076456 | ||
| 005 | 20240311131330.7 | ||
| 020 | |a 978-80-7261-178-2 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Strategie firemní komunikace |c Iveta Horáková, Dita Stejskalová, Hana Škapová |
| 250 | |a 2. rozšíř. vyd. | ||
| 264 | 1 | |a Praha |b Management Press |c 2008 | |
| 300 | |a 254 s. | ||
| 610 | 2 | 0 | |a komunikácia firemná |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a identita podniková |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a značky firemné |
| 610 | 2 | 0 | |a logo |
| 100 | 1 | |a Horáková, Iveta | |
| 700 | 1 | |a Stejskalová, Dita | |
| 700 | 1 | |a Škapová, Hana | |