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| LEADER |
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0082438 |
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20240314091104.2 |
| 020 |
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|a 2-7178-4619-0
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| 041 |
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|a fre
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| 044 |
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|a FR
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|a <La> communication marketing
|b concepts, techniques. stratégies
|c Jean-Marc Décaudin
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| 250 |
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|a 3e éd.
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| 264 |
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1 |
|a Paris
|b Economica
|c 2003
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| 300 |
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|a 381 s.
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| 490 |
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|a Gestion
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| 830 |
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|a Gestion
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|a komunikácia marketingová
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| 610 |
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|a koncepcie
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| 610 |
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|a technika
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| 610 |
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|a stratégia marketingová
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| 610 |
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|a organizácia
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| 610 |
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|a legislatíva
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| 610 |
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|a médiá
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| 610 |
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|a propagácia priama
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| 610 |
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|a práca s verejnosťou
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| 610 |
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|a sektory hospodárske
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| 610 |
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|a spolupráca medzinárodná
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| 610 |
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0 |
|a rozpočty
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| 610 |
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|a audit
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| 100 |
1 |
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|a Décaudin, Jean-Marc
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