Branding management <la> marque, de l'idée a l'action
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | French |
| Published: |
Paris
Pearson Education
2007
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| Edition: | 2e éd. |
| Subjects: | |
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|---|---|---|---|
| 001 | 0082451 | ||
| 005 | 20240314092906.4 | ||
| 020 | |a 2-7440-7233-8 | ||
| 020 | |a 978-2-7440-7233-8 | ||
| 041 | 0 | |a fre | |
| 044 | |a FR | ||
| 245 | 1 | 0 | |a Branding management |b <la> marque, de l'idée a l'action |c Georges Lewi et Jérôme Lacoeuilhe |
| 250 | |a 2e éd. | ||
| 264 | 1 | |a Paris |b Pearson Education |c 2007 | |
| 300 | |a 495 s. | ||
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a psychológia |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a cyklus výrobku životný |
| 610 | 2 | 0 | |a revitalizácia |
| 610 | 2 | 0 | |a licencie |
| 610 | 2 | 0 | |a portfólio |
| 610 | 2 | 0 | |a záruka |
| 610 | 2 | 0 | |a spoľahlivosť výrobkov |
| 610 | 2 | 0 | |a hodnota |
| 610 | 2 | 0 | |a manažéri |
| 610 | 2 | 0 | |a stratégia podniková |
| 100 | 1 | |a Lewi, Georges | |
| 700 | 1 | |a Lacoeuilhe, Jérôme | |