Strategický marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Grada Publishing
2008
|
| Series: | Expert
|
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0085939 | ||
| 005 | 20240229081704.5 | ||
| 020 | |a 978-80-247-2690-8 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Strategický marketing |c Dagmar Jakubíková |
| 264 | 1 | |a Praha |b Grada Publishing |c 2008 | |
| 300 | |a 269 s. | ||
| 490 | 1 | |a Expert | |
| 830 | 0 | |a Expert | |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a riadenie podnikové |
| 610 | 2 | 0 | |a firmy |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a organizácie |
| 610 | 2 | 0 | |a koncepcie |
| 610 | 2 | 0 | |a plánovanie strategické |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a politika |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a komunikácia |
| 100 | 1 | |a Jakubíková, Dagmar | |