Sponsorship evaluation and its importance in company decisions
Sponzorstvo. Formulácia problému. Cieľ, materiály a metodológia. Výsledky a diskusia. Čo merať, ako merať.
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Sponsorship evaluation and its importance in company decisions
- Sponsorship effectivness and its impact on consumers' attitudes
- Sponsorship as a communication tool of companies
- <The> congruence of the sponsors' objectives with the sponsorship objectives understood by the sample of consumers
- Sponsorship in marketing effective communication through sports, arts and events
- <The> Effectiveness of Sponsorship of Sports Club
- Impact of Enterprise Size on Selected Factors Motivating to Establish a Sponsorship Relationship