Marketing obchodní firmy
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
GRADA Publishing
2009
|
| Series: | Marketing
|
| Subjects: | |
| Tags: |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0092142 | ||
| 005 | 20240313090043.3 | ||
| 020 | |a 978-80-247-2049-4 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Marketing obchodní firmy |c Marcela Zamazalová |
| 264 | 1 | |a Praha |b GRADA Publishing |c 2009 | |
| 300 | |a 232 s. | ||
| 490 | 1 | |a Marketing | |
| 830 | 0 | |a Marketing | |
| 610 | 2 | 0 | |a podnik obchodný |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a rozhodovanie strategické |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a sortiment |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 100 | 1 | |a Zamazalová, Marcela | |