Measurement in marketing research <an> alternative framework
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cheltenham
Edward Elgar
2009
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| Subjects: | |
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MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0100518 | ||
| 005 | 20240312115844.0 | ||
| 020 | |a 978-1-84844-165-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Measurement in marketing research |b <an> alternative framework |c Thomas Salzberger |
| 264 | 1 | |a Cheltenham |b Edward Elgar |c 2009 | |
| 300 | |a 482 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a marketing mix |
| 100 | 1 | |a Salzberger, Thomas | |