Strategic retail management text and international cases

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Main Author: Zentes, Joachim
Other Authors: Morschett, Dirk, Schramm-Klein, Hanna
Format: Book
Language:English
Published: Wiesbaden Gabler 2007
Subjects:
maloobchod
manažment strategický
štúdie prípadové
marketing strategický
marketing mix
nákup
logistika
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