Key account management a znaky jeho fungovania
Základná charakteristika Key-account-management (KAM). Pojem KAM. Desať znakov fungovania KAM.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book Chapter |
| Language: | Slovak |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000naa$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0101334 | ||
| 005 | 20231128130625.9 | ||
| 041 | 0 | |a slo | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Key account management a znaky jeho fungovania |c Eva Poliačiková, Zdenka Musová |
| 520 | |a Základná charakteristika Key-account-management (KAM). Pojem KAM. Desať znakov fungovania KAM. | ||
| 610 | 2 | 0 | |a starostlivosť o zákazníkov |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a konkurencia |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a metóda ABC |
| 100 | 1 | |a Poliačiková, Eva | |
| 700 | 1 | |a Musová, Zdenka | |