Strategický marketing teorie pro praxi
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
C. H. Beck
2009
|
| Series: | C.H. Beck pro praxi
|
| Subjects: | |
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0104293 | ||
| 005 | 20240313133530.4 | ||
| 020 | |a 978-80-7400-120-8 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Strategický marketing |b teorie pro praxi |c Alena Hanzelková ... [et al.] |
| 264 | 1 | |a Praha |b C. H. Beck |c 2009 | |
| 300 | |a 170 s. | ||
| 490 | 1 | |a C.H. Beck pro praxi | |
| 830 | 0 | |a C.H. Beck pro praxi | |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a riadenie strategické |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a zdroje ľudské |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a rovnováha trhová |
| 610 | 2 | 0 | |a analýzy |
| 100 | 1 | |a Hanzelková, Alena | |