<The> Insead - Wharton alliance on globalizing strategies for building successful global businesses
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| Weitere Verfasser: | , , |
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| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2004
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| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0106088 | ||
| 005 | 20240311125546.4 | ||
| 020 | |a 0-521-83571-2 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a <The> Insead - Wharton alliance on globalizing |b strategies for building successful global businesses |c edited by Hubert Gatignon and John R. Kimberly with Robert E. Gunther |
| 264 | 1 | |a Cambridge |b Cambridge University Press |c 2004 | |
| 300 | |a xxii, 451 s. | ||
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a podnikanie medzinárodné |
| 610 | 2 | 0 | |a stratégia podnikateľská |
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a aliancie strategické |
| 610 | 2 | 0 | |a podnik |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a konkurencieschopnosť |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a inovácia |
| 610 | 2 | 0 | |a globalizácia |
| 700 | 1 | |a Gatignon, Hubert | |
| 700 | 1 | |a Kimberly, John R. | |
| 700 | 1 | |a Gunther, Robert E. | |