Strategic marketing creating competitive advantage
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | , |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
New York
Oxford University Press
2006
|
| Sujets: | |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|
MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0107981 | ||
| 005 | 20240306140005.1 | ||
| 020 | |a 978-0-19-92-7398-0 | ||
| 020 | |a 978-0-19-927398-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Strategic marketing |b creating competitive advantage |c Douglas West, John Ford, and Essam Ibrahim |
| 264 | 1 | |a New York |b Oxford University Press |c 2006 | |
| 300 | |a 517 s. | ||
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a výhody konkurenčné |
| 610 | 2 | 0 | |a inovácia výrobkov |
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a marketing služieb |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a marketing sociálny |
| 610 | 2 | 0 | |a zodpovednosť organizácie |
| 610 | 2 | 0 | |a zodpovednosť spoločenská |
| 610 | 2 | 0 | |a teória a prax |
| 100 | 1 | |a West, Douglas | |
| 700 | 1 | |a Ford, John | |
| 700 | 1 | |a Ibrahim, Essam | |