Sponsorship effectivness and its impact on consumers' attitudes
Prieskum v oblasti problematiky sponzorstva. Sponzorstvo ako nástroj marketingovej komunikácie. Cieľ a metodológia. Výsledky. Vnímanie sponzorstva. Spotrebitelia a sponzorstvo. Diskusia a závery.
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| Format: | Book Chapter |
| Language: | English |
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