Mercator théories et nouvelles pratiques du marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | French |
| Published: |
Paris
DUNOD
2009
|
| Edition: | 9e éd. |
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0111019 | ||
| 005 | 20240314093114.8 | ||
| 020 | |a 978-2-10-053441-8 | ||
| 041 | 0 | |a fre | |
| 044 | |a FR | ||
| 245 | 1 | 0 | |a Mercator |b théories et nouvelles pratiques du marketing |c J. Lendreviev - J. Lévy - D. Lindon |
| 250 | |a 9e éd. | ||
| 264 | 1 | |a Paris |b DUNOD |c 2009 | |
| 300 | |a 1230 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a teória a prax |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a kontrola podniková |
| 100 | 1 | |a Lendrevie, Jacques | |
| 700 | 1 | |a Lévy, Julien | |
| 700 | 1 | |a Lindon, Denis | |