MARC
| LEADER | 00000nam$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0116602 | ||
| 005 | 20240315123229.8 | ||
| 020 | |a 978-3-8349-2161-1 | ||
| 041 | 0 | |a ger | |
| 044 | |a DE | ||
| 245 | 1 | 0 | |a Übungsbuch Marketingmanagement |b Aufgaben und Lösungen |
| 264 | 1 | |a Wiesbaden |b Gabler |c 2011 | |
| 300 | |a 332 s. | ||
| 490 | 1 | |a Lehrbuch | |
| 830 | 0 | |a Lehrbuch | |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a informácie |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a politika cenová |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a služby |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a odbyt |
| 610 | 2 | 0 | |a kultúra podniková |
| 610 | 2 | 0 | |a systémy riadenia |
| 100 | 1 | |a Homburg, Christian | |