Media strategies for marketing places in crisis improving the image of cities, countries and tourist destinations
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| Autore principale: | |
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| Altri autori: | |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Oxford
Elsevier Butterworth-Heinemann
2008
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| Serie: | Marketing
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| Soggetti: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0118265 | ||
| 005 | 20240312115845.7 | ||
| 020 | |a 978-0-7506-8452-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Media strategies for marketing places in crisis |b improving the image of cities, countries and tourist destinations |c Eli Avraham and Eran Ketter |
| 264 | 1 | |a Oxford |b Elsevier Butterworth-Heinemann |c 2008 | |
| 300 | |a 218 s. | ||
| 490 | 1 | |a Marketing | |
| 830 | 0 | |a Marketing | |
| 610 | 2 | 0 | |a mestá |
| 610 | 2 | 0 | |a kraje |
| 610 | 2 | 0 | |a regióny |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a kríza |
| 610 | 2 | 0 | |a pohromy živelné |
| 610 | 2 | 0 | |a úpadok hospodársky |
| 610 | 2 | 0 | |a úpadok sociálny |
| 610 | 2 | 0 | |a turistika |
| 610 | 2 | 0 | |a oživenie |
| 610 | 2 | 0 | |a médiá |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a štúdie prípadové |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a manažment |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a teória a prax |
| 100 | 1 | |a Avraham, Eli | |
| 700 | 1 | |a Ketter, Eran | |