Globalizácia v marketingu
Charakteristika globálneho marketingu. Produktové a promotion stratégie globálneho marketingu. Pojmy product adaptation a product invention.
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| Format: | Book Chapter |
| Language: | Slovak |
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| LEADER | 00000nla$a2200000$$$4500 | ||
|---|---|---|---|
| 001 | 0120550 | ||
| 005 | 20240502072345.9 | ||
| 041 | 0 | |a slo | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Globalizácia v marketingu |c Nikoleta Benciová |
| 520 | |a Charakteristika globálneho marketingu. Produktové a promotion stratégie globálneho marketingu. Pojmy product adaptation a product invention. | ||
| 610 | 2 | 0 | |a marketing globálny |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a trh zahraničný |
| 610 | 2 | 0 | |a trh medzinárodný |
| 610 | 2 | 0 | |a spoločnosti nadnárodné |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 100 | 1 | |a Benciová, Nikoleta | |