Retail marketing
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Czech |
| Published: |
Praha
Management Press
2009
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0122000 | ||
| 005 | 20240313090344.7 | ||
| 020 | |a 978-80-7261-207-9 | ||
| 041 | 0 | |a cze | |
| 044 | |a CZ | ||
| 245 | 1 | 0 | |a Retail marketing |c Vladimír Bárta, Ladislav Pátík, Milan Postler |
| 264 | 1 | |a Praha |b Management Press |c 2009 | |
| 300 | |a 326 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing mix |
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a značky maloobchodné |
| 610 | 2 | 0 | |a retailing |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a zodpovednosť spoločenská |
| 100 | 1 | |a Bárta, Vladimír | |
| 700 | 1 | |a Pátík, Ladislav | |
| 700 | 1 | |a Postler, Milan | |