Product placement a jeho vplyv na nákupné rozhodovanie spotrebiteľa diplomová práca

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Bibliographic Details
Main Author:	Špírová, Alexandra
Corporate Author:	Obchodná fakulta EU. Katedra marketingu
Other Authors:	Žák, Štefan, 1971-
Format:	Book
Language:	Slovak
Published:	Bratislava 2011
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