Handbook of research in international marketing
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cheltenham
Edward Elgar
2011
|
| Edition: | 2nd ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0141421 | ||
| 005 | 20240313132949.6 | ||
| 020 | |a 978-1-84980-302-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Handbook of research in international marketing |c edited by: Subhash C. Jain, David A. Griffith |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Cheltenham |b Edward Elgar |c 2011 | |
| 300 | |a 417 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a globalizácia |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a politika medzinárodná |
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a trh |
| 700 | 1 | |a Jain, Subhash C. | |
| 700 | 1 | |a Griffith, David A. | |