Marketing communications <a> brand narrative approach
Uložené v:
| Hlavný autor: | |
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| Ďalší autori: | , |
| Médium: | Kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Chichester
John Wiley & Sons
2010
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| Predmet: | |
| Tagy: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0142317 | ||
| 005 | 20240312115835.1 | ||
| 020 | |a 978-0-470-31992-5 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Marketing communications |b <a> brand narrative approach |c Micael Dahlén, Fredrik Lange, Terry Smith |
| 264 | 1 | |a Chichester |b John Wiley & Sons |c 2010 | |
| 300 | |a 584 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 610 | 2 | 0 | |a analýzy |
| 610 | 2 | 0 | |a plánovanie |
| 610 | 2 | 0 | |a kontrola |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a podpora predaja |
| 100 | 1 | |a Dahlen, Micael | |
| 700 | 1 | |a Lange, Fredrik | |
| 700 | 1 | |a Smith, Terry | |