Branding, including corporate identity, brand equity, private brand, brand management, genericized trademark, naming rights, luxury good, store brand, british airways ethnic liveries, umbrella brand, web 2.0, brand strength analysis, brandable software
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| Format: | Book |
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| Language: | English |
| Published: |
[S.l.]
[s.n.]
[2011]
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| Series: | Hephaestus Books
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| Subjects: | |
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