Trendy v marketingovej komunikácii
Nové formy a spôsoby marketingovej komunikácie. Guerilla marketing. Word-of-mouth marketing. Mobilný marketing.
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| Format: | Book Chapter |
| Language: | Slovak |
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| 245 | 1 | 0 | |a Trendy v marketingovej komunikácii |c Jana Kedrová |
| 520 | |a Nové formy a spôsoby marketingovej komunikácie. Guerilla marketing. Word-of-mouth marketing. Mobilný marketing. | ||
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