Marketingová komunikace jak komunikovat na našem trhu

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Main Author: Karlíček, Miroslav
Other Authors: Král, Petr
Format: Book
Language:Czech
Published: Praha Grada Publishing 2011
Subjects:
komunikácia marketingová
trh vnútorný
reklama
kampane reklamné
podpora predaja
práca s verejnosťou
mix komunikačný
predaj
event marketing
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