Creating corporate reputations identity, image, and performance
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press
2009
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| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0143894 | ||
| 005 | 20240306135613.4 | ||
| 020 | |a 978-0-19-925220-6 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Creating corporate reputations |b identity, image, and performance |c Grahame Dowling |
| 264 | 1 | |a New York |b Oxford University Press |c 2009 | |
| 300 | |a 299 s. | ||
| 610 | 2 | 0 | |a stratégia podniková |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a kultúra podniková |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a identita podniková |
| 610 | 2 | 0 | |a značky výrobné |
| 610 | 2 | 0 | |a riadenie podnikové |
| 610 | 2 | 0 | |a výkony podnikové |
| 100 | 1 | |a Dowling, Grahame | |