Data mining techniques for marketing, sales, and customer relationship management
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| Autore principale: | |
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| Altri autori: | |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Indianapolis
Wiley Publishing
2011
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| Edizione: | 3rd ed. |
| Serie: | Timely. Practical. Reliable
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| Soggetti: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0144604 | ||
| 005 | 20240226124245.3 | ||
| 020 | |a 978-80-251-2882-4 | ||
| 041 | 0 | |a eng | |
| 044 | |a US | ||
| 245 | 1 | 0 | |a Data mining techniques |b for marketing, sales, and customer relationship management |c Gordon S. Linoff, Michael J. A. Berry |
| 250 | |a 3rd ed. | ||
| 264 | 1 | |a Indianapolis |b Wiley Publishing |c 2011 | |
| 300 | |a 847 s. | ||
| 490 | 1 | |a Timely. Practical. Reliable | |
| 830 | 0 | |a Timely. Practical. Reliable | |
| 610 | 2 | 0 | |a dáta |
| 610 | 2 | 0 | |a zber dát |
| 610 | 2 | 0 | |a dolovanie dát |
| 610 | 2 | 0 | |a technika |
| 610 | 2 | 0 | |a prognózy |
| 610 | 2 | 0 | |a modelovanie |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a zákazníci |
| 610 | 2 | 0 | |a riadenie vzťahov so zákazníkmi |
| 610 | 2 | 0 | |a štatistika |
| 100 | 1 | |a Linoff, Gordon S. | |
| 700 | 1 | |a Berry, Michael J. A. | |