Wiley international encyclopedia of marketing
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chichester
Wiley
2011
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0146515 | ||
| 005 | 20240313134502.6 | ||
| 020 | |a 978-1-405-16178-7 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Wiley international encyclopedia of marketing |c edited by: Wagner A. Kamakura |
| 264 | 1 | |a Chichester |b Wiley |c 2011 | |
| 300 | |a 305 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a výskum marketingový |
| 610 | 2 | 0 | |a pojmy |
| 610 | 2 | 0 | |a terminológia |
| 700 | 1 | |a Kamakura, Wagner A. | |