Marketing stratégique et opérationnel <du> marketing a l'orientation-marché
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | French |
| Published: |
Paris
DUNOD
2008
|
| Edition: | 7e éd. |
| Series: | Gestion SUP
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0146975 | ||
| 005 | 20240229080712.4 | ||
| 020 | |a 978-2-10-052137-1 | ||
| 041 | 0 | |a fre | |
| 044 | |a FR | ||
| 245 | 1 | 0 | |a Marketing stratégique et opérationnel |b <du> marketing a l'orientation-marché |c Jean-Jacques Lambin, Chantal de Moerloose |
| 250 | |a 7e éd. | ||
| 264 | 1 | |a Paris |b DUNOD |c 2008 | |
| 300 | |a 580 s. | ||
| 490 | 1 | |a Gestion SUP | |
| 830 | 0 | |a Gestion SUP | |
| 610 | 2 | 0 | |a marketing strategický |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a operácie obchodné |
| 610 | 2 | 0 | |a podnikanie |
| 610 | 2 | 0 | |a klienti |
| 610 | 2 | 0 | |a segmentácia |
| 610 | 2 | 0 | |a výrobky |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a ceny |
| 610 | 2 | 0 | |a komunikácia |
| 610 | 2 | 0 | |a plán marketingový |
| 100 | 1 | |a Lambin, Jean-Jacques | |
| 700 | 1 | |a de Moerloose, Chantal | |