Conceptualizing the brand as the value: approaches and methods to its valuation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Tags: |
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000naa a2200000 4500 | ||
|---|---|---|---|
| 001 | 0147371 | ||
| 005 | 20240502072649.3 | ||
| 041 | 0 | |a eng | |
| 044 | |a SK | ||
| 245 | 1 | 0 | |a Conceptualizing the brand as the value: approaches and methods to its valuation |c Lenka Pčolinská |
| 100 | 1 | |a Pčolinská, Lenka | |