Consumer behaviour <a> European perspective
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| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Harlow
FT Prentice Hall/Pearson Education
2010
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| Edition: | 4th ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0147723 | ||
| 005 | 20240312115516.4 | ||
| 020 | |a 978-0-273-71726-3 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Consumer behaviour |b <a> European perspective |c Michael Solomon ... [et al.] |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Harlow |b FT Prentice Hall/Pearson Education |c 2010 | |
| 300 | |a 700 s. | ||
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a spotrebitelia |
| 610 | 2 | 0 | |a nákup |
| 610 | 2 | 0 | |a motivácia |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a obchod elektronický |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a rodina |
| 610 | 2 | 0 | |a triedy spoločenské |
| 610 | 2 | 0 | |a štýl životný |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a etnikum |
| 610 | 2 | 0 | |a euro |
| 610 | 2 | 0 | |a Európa |
| 100 | 1 | |a Solomon, Michael R. | |
| 700 | 1 | |a Bamossy, Gary | |
| 700 | 1 | |a Askegaard, Soren | |
| 700 | 1 | |a Hogg, Margaret K. | |