Intercultural concept of global products
Charakteristika a vymedzenie pojmu globalizácia so zreteľom k rozdielom v chápaní globálneho a interkultúrneho marketingu. Výhody a nevýhody globalizácie vo vzťahu k podniku, možnosti uplatňovania štandardizácie resp. adaptácie.
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Capitolo di libro |
| Lingua: | inglese |
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Documenti analoghi: Intercultural concept of global products
- <The> Internationalization modes of production firms
- Globalizácia a marketingový mix retailingu
- Intercultural communication and global integration
- Marketing Management on the Organic Products Market - Key Concepts, New Trends and Experiences from Montenegro
- Analysis of marketing problems in Slovakian companies within globalisation processes
- Global marketing