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Marketingové stratégie retailo...
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Marketingové stratégie retailových reťazcov v SR dizertačná práca
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Bibliographic Details
Main Author:
Konštiaková, Veronika
Corporate Author:
Obchodná fakulta EU. Katedra marketingu
Other Authors:
Lesáková, Dagmar, 1949-
Format:
Book
Language:
Slovak
Published:
Bratislava
2012
Subjects:
stratégia marketingová
retailing
stratégia obchodná
stratégia podnikateľská
Tesco
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