Cross-cultural marketing theory, practice and relevance
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Abingdon
Routledge
2009
|
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0155279 | ||
| 005 | 20221207101020.4 | ||
| 020 | |a 978-0-415-44893-2 | ||
| 020 | |a 0-415-44893-X | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Cross-cultural marketing |b theory, practice and relevance |c Dawn Burton |
| 264 | 1 | |a Abingdon |b Routledge |c 2009 | |
| 300 | |a 319 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a multikulturalizmus |
| 610 | 2 | 0 | |a správanie spotrebiteľa |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a internet |
| 610 | 2 | 0 | |a obchod |
| 610 | 2 | 0 | |a marketing manažment |
| 610 | 2 | 0 | |a výskum marketingový |
| 100 | 1 | |a Burton, Dawn | |