Internationales Marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | German |
| Published: |
Stuttgart
Schäffer-Poeschel Verlag
2010
|
| Edition: | 6. überarb. Aufl. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0161293 | ||
| 005 | 20230109095817.7 | ||
| 020 | |a 978-3-7910-2652-7 | ||
| 041 | 0 | |a ger | |
| 044 | |a DE | ||
| 245 | 1 | 0 | |a Internationales Marketing |c Klaus Backhaus, Markus Voeth ; unter Mitarbeit von Victoria Bertels und Anna Nikula |
| 250 | |a 6. überarb. Aufl. | ||
| 264 | 1 | |a Stuttgart |b Schäffer-Poeschel Verlag |c 2010 | |
| 300 | |a 423 s. | ||
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a internacionalizácia |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a koordinácia |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Backhaus, Klaus | |
| 700 | 1 | |a Voeth, Markus | |