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<The> Marketing of High-tech I...
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<The> Marketing of High-tech Innovation: Research and Teaching as a Multidisciplinary Communication Task
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Bibliographic Details
Main Author:
Hasenauer, Rainer
Other Authors:
Filo, Peter
,
Störi, Herbert
Format:
Book Chapter
Language:
English
Subjects:
technika nová
inovácia
marketing
komunikácia multikultúrna
vzdelávanie vysokoškolské
stredná Európa
východná Európa
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