Market fondements et méthodes des recherches en marketing
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | French |
| Published: |
Paris
DUNOD
2009
|
| Edition: | 4. éd. |
| Series: | Gestion SUP
|
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0167691 | ||
| 005 | 20240226090537.1 | ||
| 020 | |a 978-2-10-052796-0 | ||
| 041 | 0 | |a fre | |
| 044 | |a FR | ||
| 245 | 1 | 0 | |a Market |b fondements et méthodes des recherches en marketing |c Yves Evrard, Bernard Pras, Elyette Roux |
| 250 | |a 4. éd. | ||
| 264 | 1 | |a Paris |b DUNOD |c 2009 | |
| 300 | |a xvi, 703 s. | ||
| 490 | 1 | |a Gestion SUP | |
| 830 | 0 | |a Gestion SUP | |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a metódy výskumu |
| 610 | 2 | 0 | |a experimenty |
| 100 | 1 | |a Evrard, Yves | |
| 700 | 1 | |a Pras, Bernard | |
| 700 | 1 | |a Roux, Elyette | |