Marketing metrics <the> definitive guide to measuring marketing performance
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Pearson Education/Prentice Hall
2010
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xv, 414 s. |
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| ISBN: | 978-0-13-705829-7 0-13-705829-2 |