Controlling the message <a> strategic approach to nation branding
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Saarbrücken
LAP LAMBERT Academic Publishing
2010
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| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0170025 | ||
| 005 | 20221108071155.7 | ||
| 020 | |a 978-3-8383-8940-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a DE | ||
| 245 | 1 | 0 | |a Controlling the message |b <a> strategic approach to nation branding |c Efe Sevin |
| 264 | 1 | |a Saarbrücken |b LAP LAMBERT Academic Publishing |c 2010 | |
| 300 | |a 76 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a identita podniková |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a stratégia podniková |
| 100 | 1 | |a Sevin, Efe | |