Towards effective place brand management branding european cities and regions
Salvato in:
| Altri autori: | , |
|---|---|
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Cheltenham
Edward Elgar
2010
|
| Soggetti: | |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0170030 | ||
| 005 | 20240312120050.1 | ||
| 020 | |a 978-1-84844-242-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Towards effective place brand management |b branding european cities and regions |c edited by Gregory Ashworth, Mihalis Kavaratzis |
| 264 | 1 | |a Cheltenham |b Edward Elgar |c 2010 | |
| 300 | |a xiv, 279 s. | ||
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a imidž |
| 610 | 2 | 0 | |a riadenie |
| 610 | 2 | 0 | |a ruch cestovný |
| 610 | 2 | 0 | |a identita podniková |
| 700 | 1 | |a Ashworth, Gregory | |
| 700 | 1 | |a Kavaratzis, Mihalis | |