Changes in international marketing strategies of companies operating in the global luxury industry due to the financial and economic crisis
Identifikácia základných prvkov úspešnej medzinárodnej marketingovej stratégie luxusného tovaru v celosvetovom meradle.
Na minha lista:
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | Capítulo de Livro |
| Idioma: | inglês |
| Assuntos: | |
| Tags: |
Sem tags, seja o primeiro a adicionar uma tag!
|
Registos relacionados: Changes in international marketing strategies of companies operating in the global luxury industry due to the financial and economic crisis
- Economics of luxury - who buys luxury goods?
- Luxury Consumption in the Artificial Intelligence Era: The Inevitable Evolution
- Discovering the Mindsets of the Luxury Recycling Phenomenon
- <The> Post-communist consumer of luxury goods - the main features and shopping habits
- <The> Self-Concept in Consumer Behaviour Based on the Example of Luxury Brands
- Auch Exklusiv-Produkte brauchen Werbung in Massen-Medien. Schadet das wirklich ihrem Image?