Social orientation of marketing concept
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| Main Author: | |
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| Format: | Book Chapter |
| Language: | English |
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MARC
| LEADER | 00000nla a2200000 4500 | ||
|---|---|---|---|
| 001 | 0174925 | ||
| 005 | 20240502083416.4 | ||
| 041 | 0 | |a eng | |
| 044 | |a PL | ||
| 245 | 1 | 0 | |a Social orientation of marketing concept |c Viera Čihovská |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a marketing sociálny |
| 610 | 2 | 0 | |a zisk |
| 610 | 2 | 0 | |a zodpovednosť spoločenská |
| 610 | 2 | 0 | |a komunikácia marketingová |
| 100 | 1 | |a Čihovská, Viera | |