Innovation management and new product development
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Harlow
FT Prentice Hall/Pearson
2012
|
| Édition: | 5th ed. |
| Sujets: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0178566 | ||
| 005 | 20240312115739.2 | ||
| 020 | |a 978-0-273-73656-1 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Innovation management and new product development |c Paul Trott |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a Harlow |b FT Prentice Hall/Pearson |c 2012 | |
| 300 | |a xxviii, 620 s. | ||
| 610 | 2 | 0 | |a manažment inovačný |
| 610 | 2 | 0 | |a manažment produktový |
| 610 | 2 | 0 | |a trh |
| 610 | 2 | 0 | |a produkty |
| 610 | 2 | 0 | |a inovácia výrobkov |
| 610 | 2 | 0 | |a stratégia inovačná |
| 610 | 2 | 0 | |a výskum |
| 610 | 2 | 0 | |a značky výrobkov |
| 610 | 2 | 0 | |a balenie |
| 610 | 2 | 0 | |a obaly |
| 610 | 2 | 0 | |a výskum trhu |
| 100 | 1 | |a Trott, Paul | |