Market segmentation how to do it and how to profit from it
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Chichester
Wiley
2012
|
| Edition: | rev. 4th ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0183152 | ||
| 005 | 20240312115834.2 | ||
| 020 | |a 978-1-118-43267-9 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a Market segmentation |b how to do it and how to profit from it |c Malcolm McDonald and Ian Dunbar |
| 250 | |a rev. 4th ed. | ||
| 264 | 1 | |a Chichester |b Wiley |c 2012 | |
| 300 | |a xxi, 490 s. | ||
| 610 | 2 | 0 | |a segmentácia trhu |
| 610 | 2 | 0 | |a marketing |
| 610 | 2 | 0 | |a stratégia marketingová |
| 100 | 1 | |a McDonald, Malcolm | |
| 700 | 1 | |a Dunbar, Ian | |