International marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Maidenhead
McGraw-Hill Education
2014
|
| Edition: | 4th ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 001 | 0184785 | ||
| 005 | 20240311131235.9 | ||
| 020 | |a 978-007714815-7 | ||
| 020 | |a 007714815-0 | ||
| 041 | 0 | |a eng | |
| 044 | |a GB | ||
| 245 | 1 | 0 | |a International marketing |c Pervez N. Ghauri, Philip Cateora |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Maidenhead |b McGraw-Hill Education |c 2014 | |
| 300 | |a 635 s. | ||
| 610 | 2 | 0 | |a marketing medzinárodný |
| 610 | 2 | 0 | |a trh medzinárodný |
| 610 | 2 | 0 | |a výskum trhu |
| 610 | 2 | 0 | |a kultúra |
| 610 | 2 | 0 | |a systémy politické |
| 610 | 2 | 0 | |a stratégia marketingová |
| 610 | 2 | 0 | |a rozhodovanie |
| 610 | 2 | 0 | |a distribúcia |
| 610 | 2 | 0 | |a oceňovanie |
| 610 | 2 | 0 | |a reklama |
| 610 | 2 | 0 | |a predaj |
| 610 | 2 | 0 | |a vyjednávanie |
| 610 | 2 | 0 | |a plán marketingový |
| 610 | 2 | 0 | |a štúdie prípadové |
| 100 | 1 | |a Ghauri, Pervez N. | |
| 700 | 1 | |a Cateora, Philip R. | |